Exploring the Industry Universe

The Industry Knowledge Graph™ (IKG) presents an opportunity to easily explore the global economy by:

  1. Industry grouping
  2. Industry
  3. Organization

IKG’s initial view is that of the global economy, which we call the “Industry Universe.” It shows more than 24,000 industries grouped into 19 Supersectors. By clicking any of the Supersectors, the user can then traverse that section of the global economy by selecting narrower groupings – each with fewer industries – from Sector to Subsector, to Industry Group, to the “Industries” themselves.

Industries represent the basic building blocks of the global economy. Each industry is an arena for head-to-head competition. Each industry has its own unique story regarding competitors, buyers, vendors, substitutes, and much, much more. Industries provide a unique set of one or more closely related products and/or services.

IKG analyzes organizations of all types that provide a product or a service. Exploring organizations starts with identifying a specific organization of interest. IKG uniquely analyzes companies in terms of the granular (Porter “five-forces” level) industries they compete in. The analysis also covers the company’s primary brands and key product/services, as well as the company’s competitors.

The Industry Knowledge Graph reveals the interconnectedness between the industries and the organizations that operate in the global economy.

Exploring & Searching the Global Economy

Explore the global economy at any level.

Subscribing to industry groups is ideal for grasping the range of industries within each industry group.

And subscribing to specific industries – the building blocks of the global economy – reveals data on industry competitors (at the top parent level, the brand level, and the product/service level) and lots of other industry data, initially including industry name and definition, industry attractiveness scores, association with various industry classification systems, estimated industry revenues and industry growth rates.

Exploring Organizations starts with searching for a single organization to then be able to identify the industries they compete in, their offerings, their competitors, and more.

Most significant is the ability to compare organizations side-by-side to identify the industry groups and the specific industries where the companies do, and do not, compete head-to-head.