STEP 1: Ya Gotta Know the Industry

Industry Knowledge Graph™ FAQs

Discover answers to the most common questions about our Industry Knowledge Graph™ and how it can benefit your business.

Frequently Asked Questions

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What is the Industry Knowledge Graph™?

The Industry Knowledge Graph™ is a comprehensive knowledge graph (graph database) that connects industry-specific information and company-specific information, providing valuable insights and data relationships.

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How can the Industry Knowledge Graph™ benefit my business?

It helps businesses make much more informed decisions by offering the most strategically relevant industry and company information. (In great part, the industry data provided leverages the intellectual frameworks described by Michael E. Porter in his landmark book “Competitive Advantage” (1985).

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Is the Industry Knowledge Graph™ updated regularly?

Yes, we continually add data. This includes adding more data to existing Industries and existing Organizations, as well as adding new Industries and additional Organizations to our global model. Key metrics on the total number of Industries and Organizations are highlighted on the top row of the Industry Universe.

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How much does it cost to use the system?

It costs $99 for the IndustryKG Explorer Web Application annual subscription. In addition, most users (we expect > 98%) will purchase tokens ($1 for 70 tokens, with a minimum $10 purchase) to access and license additional industry and company data based on your needs. Depending upon if the user is looking to view the analysis of just one company (e.g., an industry analysis for each industry a company competes in plus an analysis of key competitors) or maybe the user is an M&A analyst and wants to view and compare a long list of companies as part of routine M&A analysis, the solution might cost from $1,000 to $100,000 or more.
In short, our goal is to be far, far cheaper (and better) than any management consulting company.

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Is the data used by the Knowledge Graph™ unique?

Yes. Most significantly, the IBB industry data is different from what all other industry data providers because it uniquely uses the IBB industry Classification System (ICS) which is more granular than all other popular ICSs. For example, paper towels are viewed as an “industry” with a unique story about competitors, vendors, buyers, substitutes, product varieties, etc.

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What if you currently have very little data on the organizations or industries we're interested in?

Then you may be in luck. The number of tokens to subscribe to an organization or industry is based on the amount of data in the system at that time. So, if there’s only a small amount of data, the annual subscription will cost less than if the data was more complete. And, if a ton of data is made available after you made your subscription, there is no additional fee during the subscription time period.

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Is there a trial period available?

No. The $99 is a non-refundable risk you will need to take on in order to try the real system. Choose wisely.

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Does Industry knowledge Graph LLC provide business consulting services?

No. However, you may want to inquire about IndustryKG Partners that are already familiar with our industry data.

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Do you have an Affiliated Marketing Program?

We’re in the process of developing it now.

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Can we incorporate your data in our solution?

Yes, as part of the IndustryKG Partner program.

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How do you define an "industry"?

One or more products and / or services that are: [1] Direct substitutes; [2] Sold by one or more entities (businesses, sole proprietors, companies, government agencies, unions, or any entity that offers something); [3] To one or more external customers (consumers, businesses, governments, or any other entity that buys something); and [4] Requires similar activities (similar value chains) to produce the product or provide the service (hence, milk from a cow, a goat, or an almond nut are distinct industries). [Source: Industry Building Blocks LLC].

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What are the most common questions your data answers"?

FOR INDUSTRY SELECTION
• What industries make up Market Area X? (e.g., for Cheese Manufacturing)
• Which industries in Market Area X provide a physical service? (e.g., in Chemicals Manufacturing, list the industries that provide a physical service)
• Which industries include the text “X” in the industry name? (e.g., list the industries with the term “Robot” in the industry name)
• Which industries target “X” (e.g., target a specific buyer type, decision maker, or select from a long list of other criteria. In addition to our many default options, we can create highly customized criteria to select from the more than 24,000 industries.)

FOR COMPANY X
• In what industries does Company X compete? (e.g., for PepsiCo Inc)
• What is the logical hierarchy of Company X to get from the Top Parent to a product / service offering? (e.g., from PepsiCo to Lay’s Classic Potato Chips. This is not a legal view nor an org chart view, unless by accident they’re the same.)
• Overall, who are the Top Parent Competitors for Company X? (And put in descending order in terms of the number of industries where PepsiCo and its competitors compete head-to-head.)
• In what industries do Company X + Company Y both compete? (e.g., identify the specific industries where PepsiCo & Coca Cola Corp compete head-to-head)
• In what industries does Company X compete that Company Y doesn’t? (e.g., identify the specific industries where PepsiCo competes and Coca Cola does not)

FOR INDUSTRY X
• Who are the competitors? (e.g., for Chocolate Chip Cookies, and show competitors by Top Parent, by Brand, and by Product / Service Offering.
• What is the size of the industry and what are growth rates?
• How attractive is this industry?
• What are the Product varieties?
• Who are the Buyer types?
• What are the Buyer Purchase Criteria?
• Who are the end users?
• What are the vendor types?
• What are the substitutes?
• What are the complements?
• What trends are relevant to this industry?
• What uncertainties does this industry face?

 

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What kind of support is available?

We provide some online support but typically we’ll respond to your inquiries within 24 business hours.

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Which industries do you cover?

We cover all industries. If we learn about an industry we don’t have, we say “oops!” and then we go ahead and add it.

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What is meant by the Industry Universe Total Revenue?

The total revenue of all industries combined. For many, it’s a much simpler and more logical measure of the global economy than global GDP (although the two metrics result in close to the same results).

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What Industry Classification Systems (ICS) do you use?

Although we use approximately ten different (mostly government) ICSs in one capacity or another, we primarily (and uniquely) use the Industry Building Blocks ICS which defines industries at the granular five forces industry level where true head-to-head competition takes place. (The IBB ICS is approximately 23 x more granular than NAICS.)

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Who built the Industry Knowledge Graph LLC Solutions?

Semantic Arts Inc.
From a technology development viewpoint, they:
• Created an ontology, that was an extension of gist, and added about 70 classes and about 25 properties beyond RDF, RDFS, OWL, SKOS, and Gist.
• Converted the raw excel data (from Industry Building Blocks Inc) into RDF triples conforming to the ontology
• Tested that it was complete and correct with a suite of SPARQL tests and maintain the quality with a series of SHACL shapes
• Built the UI you see directly on the graph database

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How many tokens does it cost (what's the price) for a sample company?

The key factor (among many) that most correlates with the number of tokens (the price) for organizational reports is the number of (IBB) industries the organization competes in.

For example, there are 6 free sample companies displayed in the demo. The number of industries (aka: the key factor) for each is presented below in parentheses:

Byrne Dairy (35);
Coca-Cola Corporation (56); Monster Beverage Corp (16); PepsiCo Inc (156);
Turkey Hill Dairy (16);
ZOA Energy LLC (2). 

Let’s look at Byrne Dairy, a sample company competing in 35 industries (aka: lines of business) which is close to the average for the Global 5000. 

Byrne Dairy data subscriptions: 
. Org “Lines of Business”
. Org “Logical Hierarchy” 
. Org “Top Parent Competitors”
. + 35 Industry Subscriptions. 

PRICING:
Exchange rate $1 = 70 tokens
Example using Byrne Dairy

Org Data for Byrne:
. Lines of Business
. . . 9,315 tokens for $133
. Logical Hierarchy
. . . 1,452 tokens for $21
. Top Parent Competitors
. . . 3,357 tokens for $48
Industry Data for Byrne: 
. 35 Byrne Dairy LOBs
. . . xxx tokens for $xxx

The total cost for the 3 Byrne Dairy Org Reports + all 35 Industry Analyses is
. . . xxx tokens for $xxx
(Less than day’s consulting fee from some management consulting companies.)

NOTE: Each of the > 24,000 industry uses the same industry template. However, the amount of data in each industry varies (and the more data, such as more competitors, the more tokens are required). See the list of 35 industries that Byrne dairy competes in along with the pricing of each. 

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How do I get started with the IndustryKG Explorer?

Getting started is easy. Simply use IndustryKG Explorer demo and request data. The system will then prompt you from there.

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What are the "Five Forces"?

A term created by Michael E. Porter and popularized in his books “Competitive Strategy” (1979) and “Competitive Advantage” (1985). The “five forces” are the key entities that determine industry structure and industry attractiveness. The 5 forces include: current industry competitors, buyers, vendors, substitutes, and potential competitors.

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Do you have an open weekly Zoom session on most Tuesdays at 2 pm to discuss IndustryKG.com?

Yes, what a great question.
The TUESDAY at 2pm Zoom link is here.

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What payment system do you use?

We use Stripe. You should be able to differentiate the Stripe user interface by the light lavender background and the dash borders.

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Are you working on any known bugs?

Yes, another great question. Some of the bugs we know of include:
• In those cases where we automatically log the user off for inactivity, a screen may appear that appears to let the user sign back in by clicking either “Home” or “Log In”. Click the “Home” option as the other option does not work.

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Do you provide programmatic access to IndustryKG.com?

Not at this time. However, we have recently provided sample test data to companies that want to use extracts of our data within their vendor products to offer a more holistic solution to their clients. To date, the sample test data comes in two varieties: RDF triples and CSV data format.

Also, for IndustryKG Strategic Partners, we have started developing related development aids, starting with the IndustryKG Conceptual Model (aka: a picture of the ontology)

Try the Industry Knowledge Graph™ Demo

Ready to transform your business with strategically relevant industry and company data? Use our demo to better understand the Industry Knowledge Graph™ and to optionally register as well.